Demographics

Online Survey for the 31st Annual Spring Home/Garden 2016 Show, Del Mar Fairgrounds, San Diego, California, sandiegohomegarden.com.

We invited online ticket purchasers to answer questions regarding their demographic information, renovation or remodel plans, and the types of products and services they plan to purchase within the next six (6) months. A total of #664 respondents completed the survey.

Our shows are unique in that we’re a paid ticketed event. This demonstrates our attendees are pre-qualified local homeowners ready to make purchasing decisions because they just paid $18 to park and gain admittance to the show!

58% Female
42% Male
43% Within the ages of 35-55
67% Attend to research home improvement concepts
62% Attend to seek advice on improving their garden and/or outdoor space
*31st Annual Spring Home/Garden 2016 Show Online Survey

For more than thirty-three years, Westward Expos continues to deliver contacts, content and communities to our valuable paid home owning attendees.